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Jim Sterne
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Steve Krug nailed Web marketing philosophy in his book Don't Make me Think. Now it's time to get practical. Creating a Web site requires a customer-centric focus, and Bryan and Jeffrey Eisenberg hand you, the how-to, step-by-step guide to getting the job done. Separating the user from usability, monitoring, persuasion paths, choosing colors, and creating copy--you'll find the best advice distilled from a career of testing and measuring, not pontificating and PowerPointing.
Submitted Apr 21st 09 by Writersrecommendations, 0 comments